Digital Content Development
The digital economy has caused a massive increase in the amount and importance of digital content. Digital content and the customer experiences it fuels are, together, a vital expression of a brand’s voice and purpose.
We help leading brands create and deliver the right content for the right customer at the right time for immersive, relevant experiences. We offer an end-to-end approach to the content lifecycle and cut through the complexity for improved speed to market and relevance, at scale.
- Content Strategy : We create strategies that enable effective, efficient content programs, ensuring optimal processes, tools and operating models to deliver at scale.
- Content Development & Production : We optimize production of digital, video, and print assets.
- Content Management : Our unique tools and services organize, store and optimize content, including taxonomy, rights and asset management, analytics and quality assurance.
- Content Distribution : We offer platform-agnostic assessment, implementation and maintenance services that perfectly align business and technology strategies.
- Content Operations & Performances : We track and measure digital and advertising content operations, including analytics, moderation, and ad unit development tagging.
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