Ideazia

Our Expertise…

Our Expertise

1. Design

  • We help companies to design new products, brands, businesses, environments, physical and digital experiences, communications, and identities, to create a positive impact.

2. Innovation

  • We believe in Innovation Led Transformation, and practice through our breakthrough methodology. We approach innovation from a practitioner’s point of view.
  • We help organizations, institutions, societies, and government to make breakthrough innovations happen by mindset & design (not by an accident) – across industry, country and culture.

3. Branding

  • We work closely with clients in every industry to articulate and express brand positions through every available touch point. Our interdisciplinary teams include industrial designers, engineers, business specialists, and communications and graphic designers who create multifaceted experiences that connect people to brands in harmonious, meaningful, and emotional ways.

4. Marketing

  • Market forces that change with neck-breaking speed. Economic uncertainty that looms over every decision. Lack of internal bandwidth and missing expertise. Cost pressures, competition, technology, mergers, acquisitions, new players, new brands, new products, new opportunities; whatever the reason, the business ecosystem has changed dramatically. It’s time for a new way to run the marketing operations of your business. One that’s strategic. Tech-savvy. Efficient. Results-driven. Turnkey. Proven. We start with the big picture to ensure that all of your promotional efforts are closely integrated – because if your marketing efforts aren’t working together, they’re working against you.

5. Marketing Communication

  • We are driven by ideas for growing brands through communications. We focus on excellence in growing national and international brands through communication and strategy. We carry expertise in designing 360 degree, integrated communication campaigns that combine strong consumer insights, powerful branding ideas, memorable consumer engagement devices and high decibel launch events across traditional and digital environments.

6. Customer Experience

  • Today’s companies know that great products are not enough. Our Customer Experience Transformation helps you figure out what your customers care about most, then design great customer experiences, and arm and inspire your employees to deliver them.

7. Digital Marketing

  • We specialize in understanding your customer’s journey from awareness to consideration to purchase. We can help you develop an online marketing strategy that helps create easy to find, engaging experiences that inspire action – from joining your social network community to buying your product to referring your brand to peers and social networks.

8. Digital Transformation

  • The digital revolution isn't just about powerful technology. It's about freeing people to explore and experiment. Creating a culture of innovation. That's what sets Bain apart. We integrate technologists into everything we do. Because helping people make the most of technology to achieve results is the key to the digital future.

9. Content & IP

  • We produce content specializing in TV and filmed entertainment, creating original and groundbreaking programming.
  • Our aim is to develop quality content for the Indian and global markets across genres and formats. We are a company with a team of professionals geared to create best-in-class programming.

10. Media Mix

  • A typical marketing cycle consists of two main phases: 1) A Planning Phase and 2) An Execution Phase. During the planning phase, the marketing team decides both the financial and creative components for the following period, which may be any length of time, such as year-long or quarter-long. The financial component consists of determining what resources the department will need to execute the marketing plan. Meanwhile, the creative component includes identifying the content, audience segments, channels, and timeframe for the plan. Finally, the execution phase involves implementing the marketing plan as close to schedule — and budget — as possible. This includes adjusting content, plans, and budgets as situations arise or markets change during the time period.

11. Growth Acceleration

  • We provoke and facilitate organizations to break through mental model boundaries of seemingly the most saturated markets to create Game-changers – product, process, business model plus ecosystem and partner the organization in finding and propelling the complementary innovations needed to grow the breakthrough concept into an in-market success model.

12. Culture, Capability & Engagement

  • The issue that most organizations that pursue ‘transformation of culture initiatives’ is that these initiatives are often dragged down by gravity. This is because you cannot create culture by focusing on culture.
  • Instead, in our approach, the organization has to first directly confront and to breakthrough these layers of mindset gravity. Once gravity is broken, the next orbit emerges. Hence, the focus is on the pursuit of the next orbit, rather than on just building a transformative culture.
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