IDEAZIA is your Outcomes Agency and provides simple media solutions to complex marketing problems.
STRATEGIC MEDIA PLANNING
- Devising Planning Guidelines
- Developing Annual Media Plans
- Tracking with Monthly Media Plans
- Competition Analysis
- Audience Delivery Analysis
- Portfolio Management
- Media Research
We set media objectives that best reflect the category and brand requirements. We insist on using existing research data, supplemented with our own analysis, as it is a benchmark against competition and visible or successful brands that target the same consumer.
We develop an annual media strategy for each individual brand and for the company as a whole, based on marketing & advertising objectives. This forms the base for our recommendations for the ideal budget, the right media-mix and weights by media, vehicle mix, scheduling strategies and sponsorship strategies to achieve the objectives. Lastly, we set brand-wise CPRP goals to drive efficiency.
We conceptualize monthly plans and flag off variances if any, from annual plans. Brand-wise CPRP checks are done against pre-set goals. Feedback from monthly plans are factored into the planning cycle, to safeguard against dynamics of the media-marketplace
We carry out a monthly analysis on competition's media activities and their effect on our brands
A periodical analysis on the target audiences' media consumption habits is done. (Example: IRS updates, TV viewership trends etc.), based on which, we provide recommendations for changes, if any, in brand media strategy or review buying decisions.
We develop differentiated brand media plans customized for national and local marketing needs. If media segmentation among similar brands is desired, a detailed analysis of the same is carried out, and recommendations are made. An overall company-level media philosophy is created and adhered to.
We provide strategic recommendations about how media theory and findings should direct media choices and planning decisions for individual brands and the company as a whole.
Our thrust is on working together with the company's research team to interpret research findings and applying the same for better media value.
Analysis of specific channels, markets and media is undertaken from time to time and the resulting recommendations are fed into the planning & buying process.
We have set up systems to monitor and control estimation, billing, statements of accounts and any other financial MIS that may be required.
Monthly schedules, post-buy report, important developments in media (as and when), media newsletter, etc. are shared and records, maintained.
We have developed and formalized a media planning and buying orientation program for company executives & trainees, having recognized the importance of formal training on the subject.
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